"With five children between us we know only too well the trials and tribulations of buying kids shoes! Fed up, frustrated and utterly bored with the lack of choice in the area for good quality well fitted shoes, we decided to tackle the problem head on and open jump:
‘The best kids shoe shop in the whole wide world’.

Tired of dragging unenthusiastic children into a busy city centre, Gosforth High Street seemed the perfect location, with ample parking and many schools, clubs and amenities in the area.

Why are most kids shoe departments so utterly dull? We may have lost our ironing board tummies when we had children, but never our sense of style and lets face it, if we have to pay for the shoes, we might as well enjoy the experience!

We hope we have provided a friendly, fun, yet stylish environment that both kids and parents will enjoy."